FREE UK/EU and North America DELIVERY over £50 order

Why choose us?

1. Real Japanese - Did you know actually most of 'so-called' Japanese shops are NOT run by Japanese? Tokyo Direct is run by Japanese.

2. Only Japanese products - Strange? Actually, some 'so-called' Japanese shops deal with mixed products from Japan and other Asian countries. We don't. 

3. Real trend - Did you know some products sold in most 'so-called' Japanese shops are NOT popular at all in Japan actually? Our staff in Japan closely monitoring the current trend in Japan, so we can say with a confidence that the real trend in Japan is reflected in the selection of our products.