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Our Story



Tokyo Direct is founded in 2017 to bring amazing Japanese products directly from Japan to UK, Europe and worldwide.


The idea started with the founder's own problem. As a Japanese living overseas, he always felt pain how hard it is to get Japanese products.  


He thought all existing local Japanese stores were not exciting at all as what they're selling is different from what is actually sold in Japan.   


He thought, 'In my country, we've got a bunch of amazing stuff, but why people outside Japan including myself cannot get them?'


Tokyo Direct was born to sort out such simple, but serious question.


Our mission is to 'Deliver the best of Japan to you'.